Providing an opportunity for the Kenya Music Industry (e.g. musicians, producers, promoters & distributors, etc) to market their goods (e.g. albums, merchandise, etc) and services (e.g. performances, etc) to the public.
Connecting the Industry with the consuming public for the purpose of market feedback.
Educating the public on barriers to Industry growth and development (e.g. music piracy).
Creating an accessible forum whereby Industry stakeholders (i.e. musicians, producers, promoters, distributors, media, government & NGOs) could network and interact to produce solutions for Industry problems.
Educating, through workshops, Industry stakeholders on professional business skills, including copyright protection.
Using this united assembly of Industry stakeholders as a publicity opportunity to lobby for the enforcement of music copyright and the elimination of piracy.
Encouraging stronger win-win partnerships between Industry stakeholders nationally, regionally and internationally.
Conducting an Industry census to register stakeholders into a central database for future communication purposes.